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徐倩
教授
Supervisor of Doctorate Candidates
Name (Pinyin):Xu Qian
E-Mail:qianxu@fudan.edu.cn
School/Department:管理学院
Education Level:研究生毕业
Degree:博士学位
Professional Title:教授
Status:Employed
Alma Mater:复旦大学
Discipline: Marketing
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Academic Achievements
“Right” on the day: How the timing of date-specific promotions influences consumer responses
Nov 28, 2022
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Journal:
PSYCHOLOGY & MARKETING
Document Code:
ZZ1387
Volume:
39
Issue:
2
Page Number:
429-440
Translation or Not:
no
Date of Publication:
Jan 1, 2022
Pre One: How the perceived cost of prosocial action inspires observers to contribute
Next One: The effect of smart and connected products on consumer brand choice concentration
Nov 28, 2022
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