学术成果
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- Jin Liyin;Xu Qian;Zhang Ying, Climbing the Wrong Ladder: The Mismatch Between Consumers' Preference for Subgoal Sequences and Actual Goal Performance -JOURNAL OF MARKETING RESEARCH -2015-01-01 -52
- Jin, Liyin;Xu, Qian;Wang, Yajin;Zhang, Ying, The divergent impact of reward magnitude on goal eagerness and effort investment -ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES -2021-01-01 -167
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